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Katja Noschis Delaloye
Ai Marketing Atelier
Katja Noschis Delaloye is a marketing strategist and creative director working at the intersection of fashion, entrepreneurship, and digital innovation. As the founder of Couture Consultancy and AI Marketing Atelier, she advises fashion and lifestyle brands on brand positioning, creative campaigns, and marketing strategies designed to build long-term visibility and meaningful brand growth.
Her work is shaped by more than two decades of international industry experience across Europe and the United States, collaborating with both emerging designers and established luxury brands. Known for combining strategic thinking with a strong visual sensibility, Katja helps brands translate their identity into clear and compelling narratives that resonate across digital and physical environments.
With a background spanning consulting, buying, brand management, online strategy, and creative direction, she brings a holistic understanding of the fashion ecosystem—from product and storytelling to customer experience and digital communication. This cross-disciplinary perspective allows her to support brands not only creatively, but also strategically as they navigate an increasingly complex market.
Alongside her consulting work, Katja regularly develops workshops, lectures, and educational formats for entrepreneurs, startups, and academic institutions. Her teaching and public speaking focus on marketing strategy, brand development, and the evolving role of AI in creative industries, helping the next generation of designers and founders build sustainable and forward-thinking businesses.
Katja Noschis Delaloye is a marketing strategist and creative director working at the intersection of fashion, entrepreneurship, and digital innovation. As the founder of Couture Consultancy and AI Marketing Atelier, she advises fashion and lifestyle brands on brand positioning, creative campaigns, and marketing strategies designed to build long-term visibility and meaningful brand growth.
Her work is shaped by more than two decades of international industry experience across Europe and the United States, collaborating with both emerging designers and established luxury brands. Known for combining strategic thinking with a strong visual sensibility, Katja helps brands translate their identity into clear and compelling narratives that resonate across digital and physical environments.
With a background spanning consulting, buying, brand management, online strategy, and creative direction, she brings a holistic understanding of the fashion ecosystem—from product and storytelling to customer experience and digital communication. This cross-disciplinary perspective allows her to support brands not only creatively, but also strategically as they navigate an increasingly complex market.
Alongside her consulting work, Katja regularly develops workshops, lectures, and educational formats for entrepreneurs, startups, and academic institutions. Her teaching and public speaking focus on marketing strategy, brand development, and the evolving role of AI in creative industries, helping the next generation of designers and founders build sustainable and forward-thinking businesses.
University Teaching, Seminars and Workshops
Kompass Gruenderzentrum, Frankfurt, Germany
Develops and leads workshops for entrepreneurs, in German, French and English, main topics: AI integration in marketing strategy, market research, persona development, sustainability strategy and social media marketing.
Dec 2022 - present
Kompass Gruenderzentrum, Frankfurt, Germany
Develops and leads workshops for entrepreneurs, in German, French and English, main topics: AI integration in marketing strategy, market research, persona development, sustainability strategy and social media marketing.
Dec 2022 - present
Hessen Design, Jumpp - Frauenbetriebe e. V., Fashion Campus 2030, Frankfurt, Germany
Organises workshops in German for entrepreneurs. Topics include brand positioning and AI use in marketing.
Jun 2022 - present
Hessen Design, Jumpp - Frauenbetriebe e. V., Fashion Campus 2030, Frankfurt, Germany
Organises workshops in German for entrepreneurs. Topics include brand positioning and AI use in marketing.
Jun 2022 - present
Top Tier Expert, Embark Live and Maker’s Row, New York - US
Hosted Instagram Live sessions and Q&A sessions with fashion entrepreneurs. Areas of expertise include: brand management, marketing, brand launch, collection planning and market research
Mar 2020 - Mar 2021
Top Tier Expert, Embark Live and Maker’s Row, New York - US
Hosted Instagram Live sessions and Q&A sessions with fashion entrepreneurs. Areas of expertise include: brand management, marketing, brand launch, collection planning and market research
Mar 2020 - Mar 2021
Guest Speaker, Drexel University, Philadelphia - US
Buying for a multibrand online business and how to position a brand to stand out in a saturated market
November 2016
Guest Speaker, Drexel University, Philadelphia - US
Buying for a multibrand online business and how to position a brand to stand out in a saturated market
November 2016
Product Designer II
Jan 2024 - Jan 2025
Guest Lecturer, Scuola di Direzione Aziendale Bocconi, Milan - Italy
Held a seminar for Master’s students on buying and management in the luxury sector. Following the class I was invited to become part of the professional faculty for the Master in Fashion Experience and Design Management at SDA Bocconi.
June 2009
Guest Lecturer, Scuola di Direzione Aziendale Bocconi, Milan - Italy
Held a seminar for Master’s students on buying and management in the luxury sector. Following the class I was invited to become part of the professional faculty for the Master in Fashion Experience and Design Management at SDA Bocconi.
June 2009
Work Experience
Founder Couture Consultancy and AI Marketing Atelier
Business and Marketing Strategist for Fashion and Lifestyle Brands, Frankfurt, Germany
Oct 2015 - present
Founder Couture Consultancy and AI Marketing Atelier
Business and Marketing Strategist for Fashion and Lifestyle Brands, Frankfurt, Germany
Oct 2015 - present
Teach Brand Management, Fashion Marketing, SEO, and Communication Management to Design, Management, and Master’s students. Supervise and mentor final-year Bachelor students, guiding their thesis projects from topic development and research design to structure, positioning, and final presentation.
Teach Brand Management, Fashion Marketing, SEO, and Communication Management to Design, Management, and Master’s students. Supervise and mentor final-year Bachelor students, guiding their thesis projects from topic development and research design to structure, positioning, and final presentation.
Lecturer and Media Realtions Coordinator
AMD Akademie Mode und Design, Wiesbaden, Germany
Jun 2024 - present
Lecturer and Media Realtions Coordinator
AMD Akademie Mode und Design, Wiesbaden, Germany
Jun 2024 - present
Selected consulting projects: positioning, assortment, and marketing strategy for a multibrand store in Frankfurt; go-to-market and marketing strategy for a women’s supplements brand; market research and strategic evaluation for fashion brands expanding into new categories and market segments; European market entry strategy for the US menswear brand St Beex; digital strategy and distribution consulting for Italian fashion brands entering the German and European markets. Other collaborations: MR PORTER, Frankfurt Fashion Week, Dreams New York, The Listener Concept Store, Incentive Cashmere, Kahindo, and Flying Solo. From 2017 to 2020, Couture Consultancy was based at Spring Place, New York Fashion Week’s headquarters.
Selected consulting projects: positioning, assortment, and marketing strategy for a multibrand store in Frankfurt; go-to-market and marketing strategy for a women’s supplements brand; market research and strategic evaluation for fashion brands expanding into new categories and market segments; European market entry strategy for the US menswear brand St Beex; digital strategy and distribution consulting for Italian fashion brands entering the German and European markets. Other collaborations: MR PORTER, Frankfurt Fashion Week, Dreams New York, The Listener Concept Store, Incentive Cashmere, Kahindo, and Flying Solo. From 2017 to 2020, Couture Consultancy was based at Spring Place, New York Fashion Week’s headquarters.
E-Commerce and Marketing Manager
The Listener Concept Store, Frankfurt, Germany
Feb 2021 - Mar 2022
E-Commerce and Marketing Manager
The Listener Concept Store, Frankfurt, Germany
Feb 2021 - Mar 2022
Managed the positioning, building, promotion, product selection and content creation of the LSTNR website. Art Direction: corporate identity, website layout, and editorial content creation.
Managed the positioning, building, promotion, product selection and content creation of the LSTNR website. Art Direction: corporate identity, website layout, and editorial content creation.
Buying Manager and Founding Member
Yoox Net-a-Porter Group, London, UK
Dec 2009 - Jun 2014
Buying Manager and Founding Member
Yoox Net-a-Porter Group, London, UK
Dec 2009 - Jun 2014
Product Designer II
Jan 2024 - Jan 2025
Managed: Tailoring and Classic Accessories department. In 2009, I was hired by Natalie Massenet and worked as the sole first full-time employee on the launch of MR PORTER before the project was announced to the press in June 2010. Sole buyer for 80% of MR PORTER’s launch offer including: Lanvin, Gucci, Burberry (all lines), Ralph Lauren (all lines), Balenciaga, Rag&Bone, YSL, Balmain, Rick Owens.
Managed: Tailoring and Classic Accessories department. In 2009, I was hired by Natalie Massenet and worked as the sole first full-time employee on the launch of MR PORTER before the project was announced to the press in June 2010. Sole buyer for 80% of MR PORTER’s launch offer including: Lanvin, Gucci, Burberry (all lines), Ralph Lauren (all lines), Balenciaga, Rag&Bone, YSL, Balmain, Rick Owens.
Product Designer II
Jan 2024 - Jan 2025
Assistant to the Head of Communications
Costume National, Milan - Itlay
Jun - Oct 2005
Assistant to the Head of Communications
Costume National, Milan - Itlay
Jun - Oct 2005
Model
Metropolian NY, Boom Models Helsinki, Seven Model Geneva
1993 - 2010
Model
Metropolian NY, Boom Models Helsinki, Seven Model Geneva
1993 - 2010
Education
Master of Arts in International Affairs
Graduate Institute of International Studies, Geneva, Switzerland
Sep 1999 to Sep 2003
Master of Arts in International Affairs
Graduate Institute of International Studies, Geneva, Switzerland
Sep 1999 to Sep 2003
Master in Fashion Experience and Design Management, Major in: Brand Management, Communication and Marketing
SDA Bocconi, Milan, Italy
DEc 2005 to Dec 2006
Master in Fashion Experience and Design Management, Major in: Brand Management, Communication and Marketing
SDA Bocconi, Milan, Italy
DEc 2005 to Dec 2006
EnglishItalianFrenchGermanFinnish
